Recently…
As reported previously, post Brexit, UK collective fund managers were only able to rely on EU guidance in classifing their funds against investors’ sustainability expectations. The EU’s first effort was known to be a high level starting point with a system that in practice meant funds would either be classified as having serious ESG ambitions and some rules to back that up or on the other had making some vague claims to considering sustainability in their stock selection.
The unavoidable vagueness of these classifications was of course instantly taken advantage of by marketing departments who got out their fat paintbrushes and rollers and started greenwashing as many funds as they could. It has taken national regulators to call out this obvious abuse and fine some extremely large global players some significant sums – a case of making an example, I suspect. A few senior employees have blown their careers on assuming that this whole ESG concept was just some woke fluffiness that was best ignored.
