These 5 rules were told to me about 35 years ago by a colleague just back from a management course. You may know them:
- What’s
- In
- It
- For
- Me?
I am reminded of this by reading an article by Jamie Farquhar, who is business development director at Square Mile Consulting and Research.
Noting large inflows into multi-asset funds reported by the Investment Association, he writes:
‘This strategy is central to driving enterprise value for their [advisers’] businesses by further de-risking the balance sheet and delivering increased operational efficiency.’
(Professional Adviser 05/11/20)
He also mentions an old tale of the IFA profession: the head of sales of a large UK fund management operation was heard opining: “I don’t care what the question is, the answer is multi-asset”
Multi-asset funds may well suit some investors and Vanguard have led the way in constructing low cost reasonably transparent offerings, but don’t think your multi-asset proposition was the result of your adviser looking after you better – other interests came higher up the priority list!
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