• Skip to main content
  • Skip to primary sidebar
  • About This Website
    • A polite reminder
  • How To
    • Use this website and benefit from the subscription option
    • Pick a financial adviser
    • Ensure your investment adviser is delivering good value
    • Get expert help with running your own portfolio
    • Pick a ‘tax wrapper’
    • Pick a Trading Platform
    • Diversify a portfolio in today’s world
    • Invest in line with your conscience
    • Research (screen for) a specific fund requirement (m)
    • Pick a fund for the future or how to be a contrarian (m)
    • Find the ‘next best thing’ and make rational sell decisions (fund switching) (m)
    • Time investment sales (skim profits) (m)
    • Interpret a Morningstar X-Ray (m)
    • Use Trustnet for Research (m)
    • How to review a neglected portfolio when the world has moved on (m)
  • *Important Information*
  • Real World
    • A Frank Introduction to Investing
    • Costs
    • Investment Risk – Your Starter For 10
    • How are advisers fees worked out?
    • 10+ top tips for investors
    • An actual portfolio review (m)
    • Benchmarks – a thorny subject
    • Disinvestment from fossil fuel businesses – are there better options?
  • Tales of the Unexpected
    • Lola
    • Round and Round the Mulberry Bush
    • FOMO (Fear of Missing Out) and the lazy mind.
    • Property Development Schemes
  • For More Experienced Investors
  • Glossary with a Difference
  • Member Only Content (M)
    • Example of simple cash flow planner (m)
    • Long Reads
      • What is market shorting and is it a bad thing?
      • How to conduct a periodic portfolio review (m)
      • Investing without management (passively) – a better way? (m)
  • Portfolios and Funds (m)
    • Lessons in Portfolio Construction and Maintenance – Introduction
      • High Level Asset Allocation
      • Selecting Funds
      • Cash Flow and Tax Issues in Portfolio Construction
      • Setting Objectives and Understanding Risks
      • A suggested portfolio for Alex Bright
  • Multi Asset Academy (m)
    • Some basic basics
    • Who are Vanguard?
    • Are multi-asset funds expensive?
    • Cheap and cheerful?
    • Its all about asset allocation, but…
    • Myth and misunderstandings
    • Taking money out of multi asset funds – the pros and cons
    • Distribution funds – the forerunner of multi asset investing?
    • DIY Multi Asset – adding risk controls
    • Benchmark Fog
  • Member Login
  • Logout

Its Not Harry

Comment and opinion for retail investors in the UK

Yes! It does work!

19th June 2018 by Mark Potter Leave a Comment

NotHarry’s approach to portfolio design is backed up by observations in very elevated places!

Below is an extract from Morningstar’s website, published yesterday.  I have read and highly recommend Daniel Kahneman’s (and his colleague’s)  book ‘Thinking Fast and Slow’.  It will go down in history as a seminal publication and be used in all sorts of university courses in the future. 

I certainly bear in mind his analysis and research now.  But I am very pleased to say that my articles on this web site and my recommended use of multiple portfolios to meet client objectives long pre-date my reading of the Nobel Laureate’s work.  It confused compliance people no end as they like to think that a client with risk score ‘x’ gets portfolio ‘y’, not that people are complex psychological units who want multiple things, sometimes in conflict, and don’t like disappointment.  Here is the article:

‘Finding out how people tick is a vital part of the investment process, Daniel Kahneman, Nobel laureate and author of Thinking, Fast and Slow, told the 30th annual Morningstar Investment Conference in Chicago.

He had this advice for financial advisers hoping to steer clients towards reaching their investment goals: “You need to find out what the client’s dreams are, what their fears are. And when bad things happen, you need to be there to help people stay on course.”

Kahneman, speaking with Morningstar behavioural scientist Sarah Newcomb, said that in in investing, research on behavioural biases can be used for good or evil. In the worst case, these biases could be used to exploit clients. In the best case, they could help a client develop and implement their financial plan and potentially improve their outcome

The first step is to decide what’s in the client’s best interest, Kahneman said. Then the adviser needs to find some way to develop a “regret proof” policy – a policy someone can live with when things go badly. This reduces the chance that a client will capitulate at the wrong time and possibly move to another adviser.

Kahneman described a practice he had developed with colleagues to improve investor outcomes. First, the adviser would try to determine the client’s loss aversion to create a measure of projected regret.

“We try to have people imagine various scenarios. We ask them, at what point do you think you would want to bail out?” There are some differences, Kahneman says, but he has found that even extremely wealthy people are loss-averse.

Two-Part Portolios to Manage Risk

The next step was to run client portfolios in two parts. One portfolio holds the assets the client is willing to risk, and the other is a much more conservative portfolio comprising what the client wants to protect. The portfolios are managed separately and clients get the reports individually.

This is helpful for clients because no matter the market environment, one of the portfolios is likely doing well. Of course, financially, it’s one portfolio, but framing it as two separate accounts helps clients understand and tolerate the risks better, he explained.

Asset allocation, in many ways, is the easy part. Helping clients set reasonable goals and adhere to their plan is the difficult part; it requires having in-depth, sometimes personal conversations with client. One element of the process taking a comprehensive look at the client’s present and desired future outcome.

“Individuals tend to do very poorly guessing what stocks will do. Admitting you don’t know is a very healthy step, but this admission leaves you with a great deal to do,” he said.’

 

Filed Under: Basics, Portfolios

Reader Interactions

Click here to cancel reply.

You must be logged in to post a comment.

Primary Sidebar

Recent Posts

  • Mid-month Musings – September 2026
  • Deep Dive – September 2026
  • Mid Month Musings with Mark (not me!)
  • Thank You
  • Deep Dive – August 2026

Archives

Categories

  • Academic theory
  • Announcements
  • Asset Allocation
  • Basics
  • Cost of investing
  • Economics
  • Education
  • Funds
  • House rules
  • Humour
  • Innovation
  • Markets
  • Members Only
  • Monthly commentary
  • News
  • Opinion
  • Passives and Trackers
  • Politics
  • Portfolios
  • Rants
  • Research tools
  • Site Content
  • Sustainability/ESG
  • Trading
  • Uncategorised